Clarifying Estate Planning Infrastructure
PowerDecks helped Arken turn a long-established software business into a clearer digital estate planning story.
Challenge:
Arken had strong credibility, a long operating history and multiple products, but the original deck needed a clearer growth story. The risk was that investors would see separate software tools rather than one bigger opportunity to digitise estate planning across legal, financial and consumer channels.
Solution:
PowerDecks reframed the deck around estate planning infrastructure, not just product functionality. The story was restructured to connect Arken Legal, Estgro and Footprint into one broader platform narrative, showing how the group could simplify a complex, emotional and under-digitised market.
Result:
The final deck gave Arken a more coherent investor and growth narrative. The business became easier to understand as a multi-channel LegalTech platform, with a clearer story around market need, product ecosystem and long-term opportunity in digital estate planning.
